This training offers an immersion in olfactory design as a tool for creation, storytelling, and sensory experience. Through the exploration of materials, diffusion techniques, and the completion of a project, participants discover how to integrate scent into their artistic or professional practices.

Designed by Carole Calvez, this approach considers scent as a true material, carrying memory and triggering imagination. During the training, Campus MaNa becomes a field of experimentation: olfactory creation, spatialization of scents, and sensory analysis of the space.

Participants will leave with the basics of olfactory design, a detailed understanding of the medium "smell," and tools to design sensory experiences at the intersection of art, design, and architecture.

At the end of the training, the intern will be able to:

• Translate a place, a history, and values ​​into an olfactory mood board, using the example of the Mana Campus
• Understand the uses of odors in architecture, particularly revealing the olfactory identity of a place
• Understand olfactory creation, its narrative and sensory scope
• Understand the keys to odor diffusion in space, using case studies and materials
• Imagine and create an olfactory experience, in the form of a model

This training offers a complete immersion in the world of olfactory design through the sensitive, experiential, and transversal approach developed by Carole Calvez. Far from a purely technical course, it invites participants to rethink their relationship with smell, space, and creation. Perfume becomes a true narrative tool, a design medium in its own right, capable of transforming the perception of a place, extending a brand's identity, or bringing out a collective memory.

Through concrete examples from her career—whether museum scenographies, art installations, retail experiences, or brand activations—Carole shares a design method based on listening, intuition, emotion, and rigor. She invites us to think of scent not as a simple ornament, but as an invisible, subtle, and immersive architecture that dialogues with the other senses, evokes stories, and creates connections.

At the heart of the training, learning olfactory codes allows participants to familiarize themselves with sensory vocabulary, identify olfactory families, handle raw materials, and understand composition logic. But beyond knowledge, a true olfactory culture and creative sensibility are imparted: learning to smell, interpret, and translate an intention into a sensation.

Participants also explore the different ways of diffusing scents in space, depending on the context, message, or environment: which media to use, which technologies to prioritize, how to orchestrate olfactory presence without saturation, with subtlety and coherence.

The training takes on a concrete dimension through a creative workshop, in which each participant is invited to design a mini-olfactory project, either individually or collaboratively, integrating all stages of the process: intention, choice of materials, diffusion strategy, and storytelling. The goal is to acquire a transferable method, directly applicable to personal or professional projects.

This experience goes far beyond technique. It offers a reappropriation of the sensory in a world saturated with images, and awakens an intuitive, corporeal, and profoundly human dimension of creation. Olfactory design here becomes a field of experimentation, storytelling, and reconnection.

Program

Day 1 "The Experience of Smell"

Morning

• Discover the world of Carole Calvez and introduce the participants
• Understanding the mechanisms of smell
• Discovering perfumery raw materials and your own sensorial experience
• Association games to explore the architectural aspects of scents

Afternoon

• First walk around the Mana campus: analysis of the scents present - sampling/interviews/discovery of the campus's history
• Exploring the sense of smell, its representations, and its creative potential in connection with visual, auditory, and tactile sensorialities: creation of an "olfactory map"

Day 2 "The Materiality of Smell"

Morning

Case Studies:

• The Uses of Smells in Architecture
• Revealing the Olfactory Identity of a Place
• The Perception and Powers of Smell:
• The Narrative Power of Smell/The Experiential Power of Smell/The Well-Being Power of Smell

Afternoon

• Case Studies of Diffusion Techniques: Smells and Space
• Smell Diffusion Tests on Different Materials
• Projecting Yourself into the Mana Campus: Imagining the Uses of Smells, Creating Olfactory Mood Boards, and Outlining an Olfactory Experience

Day 3 "The Form of "Smell"

Morning:

• Olfactory composition and atmosphere creation

Afternoon:

• Study of olfactory forms, design of drawings and models to imagine and represent olfactory objects, experiences, or spaces

Carole Calvez

Olfactory Designer and Explorer of the Invisible

As an olfactory designer and perfumer, Carole Calvez crafts fragrances as a sensory and narrative language. With a background in applied arts, she developed a fascination for scent at an early age—an intangible yet profoundly evocative element. At the intersection of sensory design, scenography, and perfumery, she creates bespoke olfactory experiences for luxury brands, museums, cultural institutions, and immersive events.

In 2017, she founded Iris & Morphée, a studio-laboratory dedicated to olfactory creation. Her approach, both sensitive and rigorous, is based on a deep understanding of raw materials, diffusion techniques, and a strong artistic intuition. Each project becomes an encounter with a place, a story, an emotion, resulting in a true olfactory composition, often developed in collaboration with artists, architects, or scientists.

Carole conceives of fragrance as emotional design, capable of transforming our perception of space and evoking long-forgotten memories. Her work places the sense of smell, a sense often overlooked, at its core, offering a different perspective on the world: one that is more sensory, immersive, and intimate.

Based at JAD (the Garden of Arts and Design), she continues her research in collaboration with other disciplines, and since 2022 has been collaborating with the European project "Odeuropa," dedicated to promoting olfactory heritage.

Recognized as one of the emerging figures in olfactory design, Carole Calvez invites us to slow down, to truly experience, to reconnect with the memory of scents, and to rediscover the magic of our relationship with the world.

• Classroom, multipurpose room, workshops with professional equipment
• Materials provided
• Individual and collaborative work
• Workshop work
• Active participation and experimentation of participants are encouraged

• Collective and personalized monitoring of work, regular updates
• Self-assessment of technical skills
• Collective feedback
• Half-day attendance sheet
• Certification of completion issued by Campus MaNa