What does hospitality look like today, at a time when the customer experience is undergoing profound changes?
How can we design places—hotels, restaurants, and living spaces—capable of forging a meaningful connection between heritage, innovation, and emotion?
This encounter invites you to delve into the world of Jouin Manku, an international leader in interior design and architecture, to explore how new codes of hospitality are embodied in spaces with a strong identity, whether historic, heritage, or completely transformed.
Through a selection of iconic projects (Les Haras de Strasbourg, La Mamounia in Marrakech, and Fontevraud Abbey), you will discover how the agency designs spaces where experience takes precedence over demonstration, where every detail tells a story and contributes to a sensitive, sensory, and lasting welcome.
To open this exploration, Carole Calvez, olfactory designer, will introduce us to the power of scents in the design of a space: how the invisible influences our relationship with space, and how sensory perceptions enrich the very notion of hospitality.
On the program:
Case studies:
Program
The masterclass is divided into two main parts:
Morning
What the nose knows: the sensory power of places
Carole Calvez, olfactory designer, will reveal how scents, invisible, intangible, yet powerful elements, shape and transform the experience of the environments in which we move.
Afternoon
Hospitality as the Foundation of Architectural Creation
Designers and architects Patrick Jouin and Sanjit Manku will share their vision of hospitality as the art of designing places that leave a lasting impression, bring people together, and tell stories.
Through a selection of iconic projects—hotels, restaurants, and revisited heritage sites—they will explore how each architectural gesture, each material, and each light can transform a space into a memorable experience.
For them, hospitality is not simply a function, but a founding value, a common thread that runs through the act of design, with attention, emotion, and precision.
This masterclass is aimed at architects, designers, hoteliers, restaurateurs, hospitality professionals, and students who want to understand how to create places that welcome, leave a lasting impression, and tell stories.
The art of design at the service of experience
Renowned French designer Patrick Jouin has established himself for over two decades as one of the most unique creators of his generation. Trained at ENSCI–Les Ateliers, he began his career alongside Philippe Starck before founding his own agency, Patrick Jouin ID, in 1999. He quickly developed a recognizable visual and functional language, at the intersection of industrial design, furniture, scenography, and interior architecture.
His approach is distinguished by an extreme attention to use, gesture, and emotion. Whether for large-scale production or custom projects, he infuses each object, each space, with a form of elegant simplicity—never decorative, always meaningful. Recipient of numerous accolades (including the Compasso d'Oro and Designer of the Year from Maison&Objet and the Paris Furniture Fair), Patrick Jouin has also been a member of the Académie des Beaux-Arts since 2021. His work is featured in the collections of MoMA (New York), the Centre Pompidou, and the Musée des Arts Décoratifs.
Designing Hospitality with Meaning and Elegance
A Canadian-born architect and interior designer, Sanjit Manku is recognized for his sensitive and narrative vision of architecture. A graduate of the University of Waterloo, he moved to France where he enriched his career with several agencies before co-founding Jouin Manku in 2006 with Patrick Jouin. His approach is characterized by a unique ability to blend innovation, respect for heritage, and emotion in projects for hotels, restaurants, museums, and cultural spaces. For him, each place carries a story that must be revealed while integrating contemporary expectations. He strives to create spaces that are elegant, functional, and profoundly human, where the sensory and narrative experience become central.
His iconic achievements include international projects such as La Mamounia in Marrakech, the Haras de Strasbourg, and the Mutigny Resort Hotel in Champagne, where he successfully combined modernity with local identity.
Sanjit Manku embodies an architecture that welcomes, tells stories, and engages, making each project an immersion where hospitality is fully experienced.
Olfactory Designer and Explorer of the Invisible
Olfactory designer and perfumer Carole Calvez shapes perfume as a sensory and narrative language. Trained in applied arts, she developed a fascination with scent at an early age, an intangible yet deeply evocative material. At the intersection of sensory design, scenography, and perfumery, she designs bespoke olfactory experiences for luxury brands, museums, cultural institutions, and immersive events.
In 2017, she founded Iris & Morphée, a studio-laboratory dedicated to olfactory creation. Her approach, both sensitive and rigorous, draws on a detailed knowledge of raw materials, diffusion techniques, and strong artistic intuition. Each project becomes an encounter with a place, a story, an emotion, giving rise to a true olfactory score, often developed in dialogue with noses, artists, architects, or scientists.
Carole conceives of perfume as an emotional design, capable of altering our perception of space and awakening buried memories. Her work places the sense of smell at the center of attention, a long-neglected sense, to offer a different interpretation of the world: more sensory, immersive, and intimate.
Based at the JAD (Jardin des métiers d'art et du design), she continues her research there in conjunction with other disciplines, and since 2022 has collaborated with the European project "Odeuropa," dedicated to promoting olfactory heritage.
Recognized as one of the emerging figures in olfactory design, Carole Calvez invites us to slow down, to feel, to reconnect with the memory of scents, and to re-enchant our way of inhabiting the world.
Price(s) including the cost of training, accommodation and full board, materials and personal protective equipment.
