Profile

Julien Benayoun and William Boujon, designers and co-founders of Bold-Design

Founded in 2009, this studio has been tracing a unique path for 15 years, exploring the creation of objects, furniture and spaces. Behind this adventure, William Boujon and Julien Benayoun, friends and partners since their studies, combine complementary visions to imagine a design combining style and technique, audacity and simplicity, research and transmission.

The studio cultivates a continuous dialogue between idea, material and human, emerging from the meeting of these universes. Since 2016, it has distinguished itself by its innovative projects in 3D printing, such as the creation of vases in plant fibers and micro architecture projects based on leather waste, rewarded by the "New Worlds" program of the Ministry of Culture.

In 2019, the Centre National des Arts Plastiques (CNAP) acquired several of their works, marking an institutional recognition reinforced by the "Symbiose" exhibition in 2021. Since 2018, the studio has continued its experiments in the Drôme with the 8Fablab, exploring 3D printing of sustainable materials such as earth.

Passionate about craftsmanship and traditional know-how, Bold Design is participating in 2023 in the "VISION ET TRADITION" residency program, co-organized by the Institut Français and the Institut d'Amérique Latine during Design Week Mexico. In collaboration with Mexican master basket maker Cirilo Martinez, they highlight the contemporary uses of natural fibers such as wicker and rattan.

Through workshops for students and professionals, William and Julien emphasize the importance of collaboration and sharing know-how, convinced that dialogue and collective experience enrich the practice of design. Bold-Design is a versatile design agency that is constantly monitoring. It places social and environmental issues at the heart of its priorities and regularly collaborates with eco-design agencies to anticipate choices in terms of manufacturing processes and materials.
Without a preferred technique or material, the duo selects the methods best suited to each context. Working hand in hand with the client and the various members of the project team, it also relies on a network of professionals with complementary expertise.