Profile

Olfactory Designer and Explorer of the Invisible

Olfactory designer and perfumer Carole Calvez shapes perfume as a sensory and narrative language. Trained in applied arts, she developed a fascination with scent at an early age, an intangible yet deeply evocative material. At the intersection of sensory design, scenography, and perfumery, she designs bespoke olfactory experiences for luxury brands, museums, cultural institutions, and immersive events.

In 2017, she founded Iris & Morphée, a studio-laboratory dedicated to olfactory creation. Her approach, both sensitive and rigorous, draws on a detailed knowledge of raw materials, diffusion techniques, and strong artistic intuition. Each project becomes an encounter with a place, a story, an emotion, giving rise to a true olfactory score, often developed in dialogue with noses, artists, architects, or scientists.

Carole conceives of perfume as an emotional design, capable of altering our perception of space and awakening buried memories. Her work gives central importance to smell, a long-neglected sense, to offer a different interpretation of the world: more sensory, immersive, and intimate.

Based at the JAD (Jardin des métiers d'art et du design), she continues her research in conjunction with other disciplines, and since 2022 has collaborated with the European project "Odeuropa," dedicated to the promotion of olfactory heritage.

Recognized as one of the emerging figures in olfactory design, Carole Calvez invites us to slow down, to feel, to reconnect with the memory of scents—and to re-enchant our way of inhabiting the world.