Profile

At the crossroads of design, fine craftsmanship, and materials innovation research, Ludovic Brosse has been exploring the potential of paper and cellulose for nearly thirty years. A designer by training, he has forged a unique path, fueled by experimentation and collaborations in fields as diverse as textiles, fashion, furniture, set design, and interior design.

This hybrid trajectory has led him to develop a rare expertise: transforming cellulose into a material that is simultaneously creative, functional, and sustainable. Blending artisanal techniques with applied research, Ludovic Brosse invents new processes and pushes the boundaries of contemporary design, making paper a true testing ground for innovation.

His work quickly attracted numerous brands and institutions, including Vanessa Bruno, Hermès, Sephora, Jean-Paul Knot, and Procédés Chenel, as well as leading trade shows and events.

From 2001 to 2024, he also pursued an artistic practice under the name Igor Brossman. A true laboratory of artistic expression and conceptual development, this identity allows him to explore paper as an artistic medium, revealing its poetic and critical dimensions, and questioning our relationship with materials. This foundational step continues to inform his design research and paved the way for the creation of his own laboratory.

In 2021, he founded Magic Pulp, a research and development laboratory dedicated to new uses of paper and cellulose. Conceived as a space for experimentation and production, Magic Pulp designs solutions for design, packaging, furniture, textiles, and interior architecture. The laboratory combines unique pieces, prototypes, and limited series with bespoke industrial developments, while also supporting brands and companies in collaborative R&D initiatives.

Committed to knowledge sharing, Ludovic Brosse teaches design at the University of Bordeaux Montaigne and Kedge Business School, where he leads workshops and programs focused on design and innovation. For him, teaching and research go hand in hand: passing on know-how, stimulating creativity, and training new generations for more responsible innovation.

Today, Ludovic Brosse has established himself as one of the leading figures in materials innovation in France and Europe. Through his work, he invites designers, manufacturers, and brands to consider cellulose differently: as a sustainable, sensitive resource, resolutely focused on the future.