Learn how to use Artificial Intelligence to improve professional processes, create innovative designs, and optimize digital campaigns, while mastering the tools and techniques adapted to each profile.
This training is designed to make AI accessible to all types of profiles, whether you're a designer, creator, marker, or simply curious to learn. You'll discover how to leverage these technologies to enrich your professional projects, increase efficiency, and unleash your creative potential.
Artificial Intelligence (AI) is transforming our daily lives, and its use now extends beyond technology experts. Today, AI is a tool accessible to everyone, regardless of industry, and can optimize processes, stimulate creativity, and generate innovative solutions at a lower cost. Whether it's to automate repetitive tasks, improve digital communication, or design, AI is becoming a powerful lever for professionals. Under the expert guidance of Yves Mérillon, explore the art of making your projects achievable through AI. Whether for individual or group projects, you will learn to find tailor-made solutions adapted to your needs.
During these three days of total immersion at the MaNa Campus, participate in dynamic workshops, exchange ideas, and enjoy enriching moments of relaxation to create lasting connections. An intense and inspiring experience awaits you!
At the end of the training, the trainee will be able to:
The training highlights the use of Artificial Intelligence in the creation and execution of artistic craft projects, while making it accessible. Trainees learn how to leverage this new tool by integrating it into the creative process.
Morning and afternoon
Introduction to Artificial Intelligence: Understand the concepts, basics, and practical applications in different fields
Master AI tools to generate content (text, images, etc.) and understand the importance of prompts in interacting with AI
Understanding AI tools: Exploring the technologies behind tools like ChatGPT, Perplexity, and Midjourney
Mastering prompting: Understand how to formulate queries (prompts) to obtain relevant, high-quality results
Learn to design visual and creative projects using AI, with a methodology adapted to each professional profile
Develop innovative design processes adapted to the use of AI tools
Adapted design methodologies: How to integrate AI into a creative process, while customizing tools based on the participant's profile (graphic designer, architect, interior designer, etc.)
Practical workshops: design creation using AI tools, with personalized support for each participant
Morning and afternoon
Learn how to use AI to optimize content creation and digital campaign management
Harness the capabilities of AI to personalize messages, analyze user behavior, and maximize campaign impact
Digital communication strategies with AI: how AI helps personalize messages, automate posts, and analyze results in real time
AI tools for digital marketing: using AI for content creation (text, images, video) and analyzing campaign data
Campaign optimization: adjusting strategies based on feedback and audience analysis obtained through AI
An Innovation and Digitalization Consultant, he has a dual background in Design and Communication. Passionate about innovation and creativity, he is dedicated to transforming innovative ideas into tangible realities. Now, Yves Mérillon has turned to artistic craftsmanship, where he aspires to merge his vision and expertise with materials, time, and history. He embodies the modern artisan, at the crossroads between new technologies and centuries-old expertise, thus reconciling the generations of yesterday, today, and tomorrow.
Price(s) including the cost of training, accommodation and full board, materials and personal protective equipment.
