Color affects volume, influences our perception, contributes to the identity of a territory, a place, even an urban aesthetic. Useful and rich in symbolism, it makes sense on a daily basis. Looking beyond form, Olivier Saguez proposes to study one of the first elements to convey one or more messages, in the form of practical work, but also through the history of color.
A fundamental factor in communication, color is analyzed here from the perspective of global design.
Strategically, this course offers the possibility of integrating the color asset into the learners' services and presentation documents, and of acquiring greater ease in explaining a project.
At the end of the course, trainees will have assimilated :
- Awareness of color concepts
- The importance of color in visual communication
- Examples of how color can transform a place, an object or a sign.
- Recent references from the world of design and architecture
The color palette is one of the most important elements. Used correctly, color can reflect a niche, or even a company's overall marketing strategy.
Choosing the right color scheme can change behavior by encouraging a visitor, for example, to perform an action, while the wrong one can turn visitors away before they take any action.
By mastering these fundamental principles, the designer acquires the strategy of using color to create meaningful experiences. Color is an undeniable element in branding and visual communication, and its proper use makes it possible to stand out in a unique way.
Finding the right chromatic affinity in a communications strategy. As with typography or the codes used to create an identity, it's always important to define the message to be conveyed and the core target to be reached. Color is the factor that enables an entity, brand or other business to make its mark.
Day 1
- Exchanges and discussions on 40 years of work with color
Day 2 and Day 3
- Case studies with Olivier Saguez and his matériauthèque manager
- Reflection and comprehension exercises on :
- Visual identity, the link between brand and color, and color as applied to an object or space
Olivier Saguez
"Design is necessarily in the usefulness of everyday life. Useful to people and the planet."
Trained in interior architecture and art history, graduated from the prestigious Ecole Boulle, Olivier Saguez began his career as a designer with the Franco-American designer Raymond Loewy. He then discovered global design, a creative approach that has accompanied him ever since.
After co-founding the Proximité agency, which he managed for 10 years within the global communications group BBDO, Olivier Saguez created Saguez & Partners, an independent global design agency. His credo reflects his sensible, sensitive and useful culture: an idea is only worth something if it is well implemented.
"Design must change by becoming more frugal, economical, smart, 100% useful, and necessarily sustainable. »
A pioneer in one of the first eco-districts of Greater Paris, the Docks of Saint-Ouen-sur-Seine, the agency has built its new Manufacture Design 100% sustainable design. No fewer than 130 people collaborate on the design of tomorrow, that of thinking about future uses and working differently. The Manufacture is part of a dual approach of sustainable development and social diversity, while respecting the conviction of its founder: "Design is not there to make it pretty!"®
Convinced that the company must be civic-minded and supportive, Olivier Saguez puts design at the service of its commitment, in educational, cultural and entrepreneurial actions that contribute to strengthening social ties and supporting innovative projects. For example, he created the Saguez corporate foundation "Design for all" with the aim of democratizing design in two territories, Saint-Ouen and Arles.
The director of the Saguez and Partners materials library
