Learn how to use Artificial Intelligence to improve professional processes, create innovative designs, and optimize digital campaigns, while mastering the tools and techniques adapted to each profile.
This training is designed to make AI accessible to all types of profiles, whether you're a designer, creator, marker, or simply curious to learn. You'll discover how to leverage these technologies to enrich your professional projects, increase efficiency, and unleash your creative potential.

Artificial Intelligence (AI) is transforming our daily lives, and its use now extends beyond technology experts. Today, AI is a tool accessible to everyone, regardless of industry, and can optimize processes, stimulate creativity, and generate innovative solutions at a lower cost. Whether it's to automate repetitive tasks, improve digital communication, or even design, AI is becoming a powerful lever for professionals. Under the expert guidance of Yves Mérillon, explore the art of making your projects achievable through AI. Whether for individual or group projects, you will learn to find tailor-made solutions adapted to your needs.
During these three days of total immersion at the MaNa Campus, participate in dynamic workshops, exchange ideas, and enjoy enriching moments of relaxation to create lasting connections. An intense and inspiring experience awaits you!

At the end of the training, the trainee will be able to:

• Understand and use different Artificial Intelligences (ChatGPT, DALL-E, MidJourney)
• Master Prompt Engineering techniques to optimize AI queries
• Apply AI to the personal creative process
• Integrate AI as a creative tool into your professional practice

The training highlights the use of Artificial Intelligence in the creation and implementation of artistic craft projects, while making it accessible. Trainees learn how to leverage this new tool by integrating it into the creation phases.

Day 1: Discovery and basics of AI and mastering prompting

Morning and afternoon

• Introduction to Artificial Intelligence: Understanding the concepts, basics, and practical applications in different fields
• Mastering AI tools to generate content (text, images, etc.) and understanding the importance of prompts in interacting with AI
• Understanding AI tools: Exploring the technologies behind tools like ChatGPT, Perplexity, and Midjourney
• Mastering prompting: Understanding how to formulate queries (prompts) to obtain relevant, high-quality results

Day 2: Design and methodology adapted to each profile, with assignments Practical Workshops

Morning and Afternoon

• Learn to design visual and creative projects using AI, with a methodology adapted to each professional profile
• Develop innovative design processes adapted to the use of AI tools
• Adapted design methodologies: how to integrate AI into a creative process, while personalizing the tools according to the profile (graphic designer, architect, interior designer, etc.)
• Practical Workshops: Design creation using AI tools, with personalized support for each participant

Day 3: Digital Campaign and Communication Using AI

Morning and Afternoon

• Learn to use AI to optimize content creation and campaign management Digital
• Harnessing AI capabilities to personalize messages, analyze user behavior, and maximize campaign impact
• Digital communication strategies with AI: How AI helps personalize messages, automate posts, and analyze results in real time
• AI tools for digital marketing: Using AI to create content (text, images, video) and analyze campaign data
• Campaign optimization: Adjusting strategies based on feedback and audience analysis obtained through AI.

Yves Mérillon

An Innovation and Digitalization Consultant, he has a dual background in Design and Communication. Passionate about innovation and creativity, he is dedicated to transforming innovative ideas into tangible realities. Now, Yves Mérillon has turned to artistic craftsmanship, where he aspires to merge his vision and expertise with materials, time, and history. He thus embodies the modern artisan, at the crossroads between new technologies and centuries-old know-how, thus reconciling the generations of yesterday, today, and tomorrow.

• Classroom, multipurpose room, workshops with professional equipment
• Materials provided (Personal laptop or tablet required)
• Individual and collaborative work
• Workshop work
• Active participation and experimentation of participants are encouraged

• Collective and personalized monitoring of work, regular updates
• Self-assessment of technical skills
• Collective feedback
• Sign-in sheet per half-day
• Certification of completion issued by Campus MaNa